Peter Millar signs Richard Sterne as Brand Ambassador

The European and Sunshine Tour star is the latest to join the Peter Millar team
Peter Millar signs Richard Sterne as Brand Ambassador

The good folk at Peter Millar have announced that Richard Sterne has signed on to be a Brand Ambassador. Adding his name to an already stellar Ambassador lineup, Sterne adds his name alongside the likes of Brandt Snedeker, Bill Haas, Harris English and Branden Grace.

Sterne will be wearing Peter Millar apparel at The Presidents Cup as the brand is the official apparel provider for the International Team. With that in mind, we should see a lot of great apparel on the European side during the event… can’t wait for it to start!

For more info on this announcement, check out the press release below.

Peter Millar Signs European and Sunshine Tour Player Richard Sterne as Brand Ambassador

RALEIGH, NC (September 17, 2013) – Peter Millar, a leader in the luxury apparel market, announced today that it has signed European and Sunshine Tour star, South Africa native Richard Sterne as the company’s newest ambassador.  On Tour, Sterne will wear Peter Millar knit shirts, pants, sweaters and outerwear, both from the company’s traditional line and its newly launched E4 performance collection.

In February, Sterne secured his sixth victory for each of the European and Sunshine Tours when he won the Joburg Open by seven shots, making history with the tournament’s biggest winning margin to date. Sterne also achieved the lowest 72-hole total when he won with a 64 on 27-under-par 260. The triumph came on the heels of a second place finish at the Dubai Desert Classic, which placed him inside the top 60 to qualify for the WGC-Accenture Match Play Championship.

“The partnership with international pro Richard Sterne represents the continued global expansion of the Peter Millar brand,” says Chairman and CEO Scott Mahoney. “His pursuit for perfection along with his confident demeanor and sense of style make him an ideal ambassador for Peter Millar.”

What started in 2001 with a small collection of cashmere sweaters has now evolved into a complete premium lifestyle apparel brand featuring a wide range of casual sportswear, tailored dress furnishings and performance golf attire collections that typify casual luxury. Designed as a classic luxury American sportswear label, Peter Millar has grown to become one of the most recognized names in golf apparel.

“Peter Millar serves as a distinguished brand in golf apparel, and I am honored to be selected as a worldwide representative,” said Sterne.  “Peter Millar pieces are highly functional, stylish and comfortable, so I will be proud to wear the brand on Tour.”

Peter Millar is the exclusive apparel partner of “The Morning Drive” on The Golf Channel on NBC and the show’s co-host, Gary Williams. Richard Sterne is the newest pro golfer to wear Peter Millar. Additional Peter Millar style ambassadors include the past two year’s FedEx Cup winners, Bill Haas and Brandt Snedeker, along with hard-charging newcomers Harris English and Branden Grace.


J.R. Falconer

@JRFalconer Email

Founder and Editor-in-Chief of Fan of the great game of golf, and everything that comes along with it!

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