Straight off their first win, Nike officially announces the new Nike TW’14 footwear – the enhanced and modified product of last years successful TW’13. According to Tiger, “I train with Nike Free technology all the time… I love training in it, running in it, lifting in it. So I asked, why can’t I play golf in it?”. Fair enough!
Nike claims, “The innovative outsole allows the golfer to keep contact with the ground longer, better harnessing the energy of the foot to the shoe, and therefore, the shoe to the ground.” The result, MORE power! Similar to the previous model, features includes light weight and significant flexibility. Additional enhancements include improved ventilation for increased breathability, which was achieved by using a full mesh tongue, and increased customization.
Scheduled to go on sale June 7th. The expected retail price is $225 (MSRP) for the customized version and $180 for the off-the-rack model.
See press release below for more details.
Nike Golf Elevates Nike Free-Inspired Footwear with the TW’14
Building upon the success of last year’s TW’13, Nike Golf brings enhancements and a modified look to the new Nike TW’14 footwear. Nike Athlete Tiger Woods debuted the new Nike shoe in a dramatic fashion with his 78th PGA Tour career victory at The Players Championship.
The original Nike TW’13 was inspired by insights from Nike athlete Tiger Woods, who said: “I train with Nike Free technology all the time… I love training in it, running in it, lifting in it. So I asked, ‘Why can’t I play golf in it?'”
With that, Nike designers set to work creating a Nike Free-inspired golf shoe tailored to maximize Woods’ game.
Woods first debuted the TW’13 on Tour late in the 2011 season and the game-changing shoe took the marketplace by storm in 2012. Through his inspiration, hands-on testing and detailed feedback, Nike Golf has continued the collaboration with Woods on the new Nike TW’14, further enhancing the fit, feel and function.
The natural motion engineered outsole of the Nike TW’14is designed to mimic and conform to the natural motion of the foot, and still deliver all the protection and traction of a lightweight performance golf shoe. This innovative outsole allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe and, therefore, the shoe to the ground.
“These shoes provide freedom of movement and allow me to release more power through my swing,” said Woods.
The new upper features improved ventilation that delivers increased breathability and comfort. This was achieved through strategically located perforations and a more comfortable mesh tongue providing athletes the ventilation they want without compromising the waterproof protection they need.
“With this shoe, we worked diligently to take every detail to a new level,” said Tobie Hatfield, Athlete Projects Innovator in Nike’s Innovation Kitchen. “Tiger’s relentless focus on getting better makes us better. His insights force us to never stop innovating and delivering technology that will enhance a golfer’s performance.
“In the TW ’14, he wanted more stability with mobility and we’ve accomplished that by using Nike’s Dynamic Flywire technology which moves with him, but stabilizes his foot when he swings. We also increased breathability of the shoe by using a full mesh tongue,” Hatfield said.
The new TW’14 footwear stays true to Woods’ signature colors, White, Black and Red, and also adds a new colourway to the mix, Cool Grey with Vivid Blue and Venom Green accents (available 8.1).