European Tour and Rolex extend partnership

10-year extension strengthens the bond between the Swiss watchmaker and European golf.
European Tour and Rolex extend partnership

Rolex has been a proud partner and Official Timekeeper of The European Tour since 1997, and a new decade-long extension ensures the partnership will continue… for at least another 10 years.

The world’s leading Swissh watchmaker has been supporting the game of golf since 1967, and is firmly committed to the game, especially The European Tour and their 46 tournaments in 26 counties.

George O’Grady, Chief Executive of The European Tour commented on the extension:

“Rolex’s commitment to the game of golf is unparalleled. They have been a valued partner of the Tour over many years, supporting us in every aspect of our mission to deliver golf worldwide.”

Rolex has a strong bond with The Ryder Cup as well. Partnership of this event was included in this deal.

Paul McGinley, 2014 European Ryder Cup Captain said:

“When Rolex is involved in an event they bring a superior standard of quality which is recognised worldwide. I look forward to continuing my playing career with them at my side and to hopefully celebrating together a European victory at Gleneagles next year.”

Looks like a strong partnership has just gotten stronger. Congrats to Rolex and The European Tour on this agreement.


Equipment Editor

@ForeScoreGolf Email

My focus is on golf equipment -- covering the news on anything you can find on the sales floor of your local pro shop or golf retailer!

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